DATE ENTERED: March 26, 2024
POSITION: Outreach Services and Marketing Coordinator
LOCATION: Blackwater Regional Library, Central office in Courtland, VA
APPLY BY: Applications accepted until April 10th, or until filled.

Blackwater Regional Library is seeking a full-time Outreach Services and Marketing Coordinator for the Outreach Services department based out of our Central office in Courtland, VA.

Core Duties

Responsible for performing and leading Outreach and Marketing services for the library, including developing, planning, promoting, coordinating and directing programs and events for diverse populations outside the walls of the library. Responsibilities include presenting programs for all ages in a variety of non-library locations. Active Participation in the implementation of the library’s Long-Range Plan is expected of all employees of Blackwater Regional Library as it relates to their job descriptions and are expected to set and accomplish goals for job performance annually as part of the Long-Range Plan.

Essential Functions

Leads daily operations for Outreach Services department; stocking and operating Outreach Services vehicle; supervises and trains employees and handling staffing emergencies; oversees outreach expenditures; implements Blackwater Regional Library Outreach plan and plays a key role in execution of Long-Range Plan; requires frequent travel in the library system service area to provide outreach services when needed, including significant evening and weekend hours.

Leads Outreach efforts and helps staff, organize, and arrange outreach programs and events in the community in accordance with Outreach plan.

Responsibilities include presenting programs for all ages in a variety of non-library locations and promote interest in library as community resource by visiting and speaking to school, civic and social organizations where appropriate. Serves as principal contact for community groups, organizations and individuals interested in Outreach services.

Adopts a community mindset, develops new partnerships, and collaborates with existing partnerships to provide services and/or promote the library throughout the service area. Including, but not limited to, schools, local agencies, under-represented communities, senior facilities, neighborhoods, special populations and the business community. Identify community needs, and opportunities for library participation in local community events, to provide appropriate programs and services; with an emphasis on underserved and at-risk communities.

Creates slides, flyers, rack cards, signage, social media images, and other graphics using Canva, and other design software; creates final copy on Outreach-centric marketing efforts aimed at neighborhoods, residential areas, businesses, and other opportunities throughout the community such as Welcome Packets, flyers, and more.

In consultation of library administration, assist with social media posts especially in regards to Outreach and system-wide services.

In collaboration with library director, develops grant and award applications to secure funding for community partnership initiatives, outreach service opportunities

Knowledge, Skills and Abilities

Knowledge of community demographics and needs. This includes developing working relationships with community partners and working collaboratively to affect positive impact through library programs and services. Specialized knowledge of programs and services for adults and youth.

Education and Experience

Bachelor’s degree  and  moderate experience in working with the public, or equivalent combination of education and experience.

Special Requirements

Possession of an appropriate driver's license valid in the Commonwealth of Virginia Proof of a satisfactory driving record

Application Information

This position starts at $37.078.00 per year.  The schedule varies based on the stops and events scheduled for the week and includes frequent evening and weekend hours.  This work requires the regular exertion of up to 25 pounds of force, occasional exertion of up to 100 pounds of force. Applications accepted until April 10th, or until filled.

Visit  for more information and for downloadable application. Send cover letter and application by email (with job title in the subject line) to: [email protected]