DATE ENTERED: June 1, 2021
POSITION: Public Communications Specialist
LOCATION: Jefferson-Madison Regional Library, Charlottesville, VA
APPLY BY: 06/11/2021 at 5:00 P.M.


Starting Salary:  The starting hiring amount is $39,603.20 to $51,480.00 for this position.
Apply online at: www.charlottesville.gov/jobs

GENERAL SUMMARY:  
Performs professional work promoting the educational services offered by Jefferson-Madison Regional Library. Works with the Library administration to develop, implement, and maintain marketing and public relations plans; creates and disperses press releases, newsletters, ads, and other public information; promotes use of the library's webpages; coordinates staff social media strategy; creates and maintains visual standards to assure all library locations present public information in a consistent manner; creates attractive public relations materials including flyers, brochures, bookmarks, and handouts.  

ESSENTIAL RESPONSIBILITIES AND DUTIES:

  • Develops and maintains the library's public relations plan;
  • Maintains the library's style manual;
  • Produces outreach content with a variety of communication tools (print, multimedia, online) in support of the library's mission;
  • Creates press releases, newsletters, flyers and other public information materials;
  • Writes columns for weekly and monthly newspapers;
  • Maintains communication with local media representatives (newspaper, radio, TV, web);
  • Assures that all public communication materials are consistent throughout the regional library;
  • Takes official library photographs;
  • Schedules staff appearances on TV and radio;
  • Liaises with internal and external clients planning events and media coverage;
  • Performs other duties as assigned.

QUALIFICATIONS:  
A bachelor's degree in media, marketing, communications, or equivalent with three years of experience as a publicist or graphic designer.
To view the complete job information and to apply, visit the website listed. Applications are only accepted online through our employment website. JMRL is an Equal Opportunity Employer.