With summer reading programs in full swing and the demand for beach/vacation reading, many communities are making the most of their libraries during this break from school. If you haven’t already, consider joining the other Virginia libraries who have used the SnapshotVA advocacy materials in their summer programs. Some libraries are displaying posters, others are including bookmarks in their summer reading club bags or at checkout. The kick-off campaign materials, as well as the statistics, comments, and photos are all available on the SnapshotVA website: http://snapshotvirginia.org/
One easy step that all Virginia libraries can take is to send a press release to local newspapers and other media. It can be as simple as sending an email and the resulting publicity can help get the word out about your busy library and essential libraries across Virginia. I would like share the success story of Cheryl Griffith, Community Relations Manager for the Massanutten Regional Library. She sent a fabulous press release to her local newspaper in which she citied state-wide statistics, her library’s participation, and tied it all together with quotes from her patrons. This turned into a compelling and informative article in the Daily News Record. I am always happy to answer questions about SnapshotVA that reporters might need to fill out a story, so feel free to share my contact information.
Click on these links for Cheryl’s press release and the newspaper article it inspired.
If you have any questions about making the most of SnapshotVA or creating press releases, please let me know.
Thank you,
Sean Bonney
Central Rappahannock Regional Library
sbonney@crrl.org
http://snapshotvirginia.org/
https://www.facebook.com/snapshotvirginia
https://twitter.com/snapshotva