Research Businesses – Two Part Series
| Presenters: | Amelia Kassel, president, MarketingBase; lecturer, San José State School of Library and Information Science | ||||
| Date: | 3 November and 17 November 2010 | ||||
| Time: | 2:00 p.m. – 3:30 p.m. ET | ||||
| Price: | No Charge for SLA Members | ||||
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Description
Workforce reductions, downsizing, and layoffs are terms we’re all too familiar with today. For those considering a career change, it’s important to realize that your knowledge base is transferrable. Developing a research business, also known as information brokering, is an exciting avenue to pursue and makes use of your existing research, writing, and communication skills. Owning a research business is one way to generate income creatively, puts you in charge of your life, makes it possible to work from home, and is intellectually stimulating. You have an opportunity to meet new people across the globe and work on interesting projects that contribute to the success of your clients.
Session I: Research Businesses: An Introduction to Starting a Research Business
Date: 3 November 2010
Time: 2:00 - 3:30 p.m. ET
Those who operate research businesses are part of a cadre of independent information professionals (IIPs) who conduct online, telephone or library research. The session will cover the types of services offered by IIPs, including secondary and primary research, competitive and market intelligence and analysis, or company and industry research. Some IIPs offer other services such as consulting, publishing, editing, or database and taxonomy development depending on interests and background. You can work as a generalist or specialize because of many target markets, industry sectors, and niches; or, you can focus on small and large companies - or both - in the public or private sector. This Webinar answers the following questions and introduces you to the basics needed to get started.
Critical Learning Questions
- What skills are required to operate a research business?
- What personality traits do I need?
- How do I market a research business and to whom?
- What kinds of deliverables are expected?
- How do I establish budgets and fees?
Who Should Attend?
Information professionals considering a career move and willing to apply, develop, and hone their research and business skills.
Session II: Research Businesses, An Introduction to Starting a Research Business: Tools of the Trade
Date: 17 November 2010
Time: 2:00 - 3:30 p.m. ET
This session focuses on the wide ranges of resources and tools required for starting a research business including an overview of fee-based aggregators and databases as well as deep Web sources and tools used for Internet research.
Critical Learning Questions
- What are the best sources?
- How can I gain access cost-effectively?
- What skills are required?
- What are some tips and tricks for making me a top-notch researcher?
- Where can I get more training?
Who Should Attend?
Information professionals considering a career move and willing to apply, develop, and hone their research and business skills.
About the Presenter:
Amelia Kassel is president and owner of MarketingBase, a firm specializing in industry, company, and competitive and market intelligence research since 1984. Amelia taught at the graduate level for 15 years at the University of California, Berkeley Extension, for four years as adjunct faculty at San José State University School of Library and Information Science, and now teaches distance education for San José SLIS including Online Searching, Advanced Online Searching, and Competitive Intelligence Research. Amelia is author of The Super Searchers on Wall Street and a columnist for Searcher magazine, and she operates a successful one-on-one email-based training program for new searchers in corporations and independent information professionals starting or expanding their research businesses.
Notes
The Webinar link was sent to you when you registered, and a reminder e-mail with the link will be sent to you the day of the program. Your registration is for one computer and one site only. You can host as many people as you like, so be sure to invite your colleagues to learn with you!
* Note: Participants registration limited to 50
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| PC-based attendees | Macintosh®-based attendees |
| Required: Windows® 7, Vista, XP, 2003 Server or 2000 | Required: Mac OS® X 10.4.11 (Tiger®) or newer |
Audio Options
| Dial-In | VoIP |
| Telephone number will be provided upon registration (you will be joined into the Webinar muted.) |
Audio quality can vary based on your audio software/hardware manufacturer as well as your operating system. |
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